Announcing the Québec Premiere of Helvetica

7.30pm, Saturday May 5th, 2007
Hall Building, H-110
1455 de Maisonneuve Blvd. W.
Concordia University
Montréal

The ‘signs of the times’ can be found on the literal signs of the times. The use of Helvetica on so many of them expresses our need for security, for visual proof – if nothing else – that the world’s machinery still runs.

So wrote ad critic Leslie Savan in 1976, in a prescient Village Voice article called ‘This typeface is changing your life.’ Thirty years later, this archetypal Modernist typeface is more ubiquitous than ever, on posters, annual reports, tshirts, and signage in city streets, train stations and airports across the world.

We’re delighted to announce that, on the evening of May 5th, we will be hosting the Québec premiere of Helvetica, a new documentary film which promises fresh insights into a typographic phenomenon that has inspired all manner of love and loathing during its 50-year history.

Gary Hustwit, the director of Helvetica, will be on hand to introduce the film and, after the screening, to respond to audience questions. More information about the film can be found here. (Image courtesy G. Hustwit.)

- posted Feb 9, 02:18 PM in

Comments

  1. Philippe Laberge, Mar 14, 03:38 PM:

    How do I go about reserving/buying some tickets to ‘Helvetica’ for May 5th

    Thanks,

  2. Matt, Mar 18, 09:00 AM:

    Hi Philippe, we are not selling tickets for the screening of Helvetica. Admission will be by donation on the night – but we have a very big room! More details on the Logo Cities website very soon.

  3. phil, Mar 20, 01:33 PM:

    where will the prez be? what time? thanks!

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